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我认为制约品牌发展,大概包括以下三个方面。一、资金;二、舞台;三、媒体的宣传。第一,就资金而言,经过十几年的发展,一大批国内自主品牌已经度过生存困难的时间段。如何工商联手推进服装自主品牌发展?如果这个问题提得早,也不具备条件。自主品牌在前些年,基本上还处在一个生存和生长期。但是,这几年,企业已经不再把赚钱放在第一位。企业发展到一定阶段,度过了原始资本积累期,做好品牌就成了当务之急,为此我们折腾了很多年。今天,在这个关键时刻,不管多么艰难,我们还是要坚持下去。
I think that restricting brand development may include the following three aspects. I. Funds; Second, the stage; Third, media propaganda. First, as far as funds are concerned, after more than 10 years of development, a large number of domestic independent brands have passed through the difficult time of survival. How can industry and commerce join forces in advancing the development of independent apparel brands? If this issue is advanced too early, it will not be eligible. In previous years, independent brands were basically still in a period of survival and growth. However, over the past few years, companies have no longer put money first. The enterprise has developed to a certain stage and spent the period of accumulation of the original capital. It has become an urgent task to do a good job of branding. For this reason, we have tossed for many years. Today, at this critical moment, no matter how difficult, we still have to stick with it.