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体育产业的在我国的迅速发展,与国务院办公厅的一些发展指导意见息息相关。其中,关于在一些发展指导意见中明确指出:培育具有核心国际竞争力的企业,促进一些体育企业的发展,增加体育产业在国内生产总值中的比重,重点提高一些具有中国特色的体育品牌,通过具体措施提高体育品牌的国际影响力,使体育品牌产业化。这里说的具体措施背后,其实就是体育营销手段,体育营销手段是达成上述目标的有效耍手段,各个企业可以通过合理有效的营销手段进一步提高企业的品牌效应,对体育产业的品牌进行深入推广。
The rapid development of the sports industry in our country is closely linked with some guidance for the development of the General Office of the State Council. Among them, regarding some development guidelines, it is clearly stated that: fostering enterprises with core international competitiveness, promoting the development of some sports enterprises, increasing the proportion of the sports industry in the GDP, focusing on raising some sports brands with Chinese characteristics, Through concrete measures to enhance the international influence of sports brand, make sports brand industrialization. Behind the specific measures mentioned here, in fact, is the means of sports marketing, sports marketing means is to achieve the above objectives of the effective means of play, all enterprises can be reasonable and effective marketing tools to further enhance the corporate brand, the sports industry brand in-depth promotion.