2002年12月初,青岛冬日的清晨尚显清冷,但山东软件大厦大型中央空调招标会上却火爆异常,现场竞标的中央空调厂家挤满了整个会场。许多来自美国日本的中央空调品牌也参与了竞标。当工程方宣布竞标结果时,现场一片寂静,最后结果出来了:海尔中央空调中标!原来,工程方在设计之初就修建了中央空调机房,但由于场地面积所限,所以机房建得较小,几乎所有的参与竞标的中央空调厂家都因自己的产品体积庞大而无法安装,虽然在招标会上大家都提出了整改方案,但要等到整改完成最短也需要一个月的时间。而海尔的柔性变容量螺杆式水冷机组却在竞标中浮出了水面,它不仅集合了大型中央空调所有的优势,同时它还具备体积小、功率大的优点,被业内专家称为“迷你”中央空调,经现场测量,海尔螺杆式中央空调与机房尺寸完全吻合。当洋品牌在惊叹海尔产品的个性化时,海尔已经确立了在大型中央空调行业的地位。谈及洋品牌在与海尔的较量中失败的原因,业内人士分析认为,正是海尔以个性化抢占了市场先机,才赢得了市场。而在市场急剧变化的情况下,洋品牌却因没有以变应变而失去了许多商机。海尔中央空调在与洋品牌的较量中又一次以海尔胜出而告终。也许这只是海尔中央空调在全国市场上的一个小小的缩影,但正是这样一个缩影却昭示着一个大型中央空调的个性化时代已经到来。从进入该领域到与洋品牌一决 Early December 2002, Qingdao winter morning was still cool, but the software building in Shandong large central air-conditioning bidding but unusually hot, on-site bid central air conditioning manufacturers packed the entire venue. Many central air conditioning brands from the United States and Japan also participated in the bidding. When the engineering side announced the tender results, the scene was quiet, the final result: Haier central air-conditioning won the bid! It turned out that the engineering side in the design of the early construction of the central air-conditioned room, but due to space constraints, so the engine room built smaller Almost all of the bidding central air-conditioning manufacturers are unable to install due to their huge products. Although all the rectification proposals have been put forward at the bidding meeting, it will take a month until the rectification is completed. Haier flexible variable capacity screw-type water-cooled units in the bidding surfaced, it not only brings together all the advantages of large-scale central air conditioning, but it also has the advantages of small size, high power, the industry experts called “Mini ”Central air-conditioning, measured by the scene, Haier screw-type central air conditioning and room size exactly match. Haier has established its position in the large central air-conditioning industry when foreign brands are marketed as individualized Haier products. Talk about foreign brands in the contest with Haier failed reasons, the industry analysts believe that it is Haier to seize the market to take the initiative in the individual, it won the market. In the case of a drastic market change, foreign brands have lost many business opportunities due to their lack of adaptability. Haier central air conditioning in the contest with the foreign brands once again ended in Haier win. Perhaps this is only a small epitome of Haier’s central air-conditioning in the national market, but it is such a microcosm that shows the personalized era of a large central air-conditioning has arrived. From entering the field to fight with foreign brands