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As the saying goes， “crows are black the whole world over”. But there’s just an exception in the world of literature - 21st Century Publishing House （China） has spent 10 years creating a Chinese Original Series of Color Crow which is themed by life， love， growth， people and nature and joined by the best-known and the most creative authors and illustrators of children’s literature. It is characterized by its diversity in the writing and painting style， and has become the most popular book with high reputation in the children’s market of China. The success of it is not only due to its pursuit of literature and art， but also for its pursuit of the publishing business.
The pursuit of publishing brand： build a world class Chinese original brand
“Color Crow” takes off from Europe where it is the birthplace of children’s literature with modern significance； it takes off from Germany where it has many masters in children’s literature， such as The Brothers Grimm.
The president of 21st Century Publishing House Zhang Qiulin is a senior publisher with ideal， passion and far-sighted vision. Early 21st century， 21st Century Publishing Hose has begun to focus on children’s literature books of “German World”. In 2002， imported and published Shoes of Fire and Sandals of Wind of German writer Ursula Wolfel， Ben Liebt Anna of Peter Hartling， Germany， The Fairy Tale of a Group Mice of Willi Fahrmann， and People and Crow of Austria writer Edith Schreiber-Wicke. The world class German children’s literature was deservedly welcomed by Chinese young readers， and it was selected as the recommendatory bibliography of the national primary and secondary school libraries. In 2004， 21st Century Publishing House started to import “Color Crow Series”. In June 2007， it applied for a trademark registration； In September， 20 volumes “Color Crow Series” appeared on the market. In that series， there were Franz’s Story of Austria writer Christine Nostlinger who won Hans Christian Andersen Award and Astrid Lindgren Memorial Award， The Little Witch and The Little Wate-Sprite of German writer Otfried Preubler who won Hans Christian Andersen Award， The Tattooed Dog and Mr. Bello and the Blue Wonder of Paul Maar. Color Crow symbolized the highest level of Germany children’s literature that flew from Europe to China.
How to change the brand from “Make Foreign Things Serve China” to “A Combination of Chinese and Western Elements”， and then become “Chinese Original”？ How to turn “Germany Import” into “Chinese Original”？ 21st Century Publishing House uses “Color Crow” as the sample， gets out of a long-term development road in line with international trends and Chinese characteristics. 21st Century Publishing House has taken the initiative， building a world-leading brand for Chinese original. In 2008， it implemented brand extension and brand localization， the famous children literature writers and children illustration writers were invited to join the startup of “Color Crow Chinese Original Series”. In March 2009， the first book came out was Wan Wan by Zhang Zhilu. In 2013， all 20 volumes of Chinese Original Series of Color Crow were released， and “Color Crow” has become known ever since then. The pursuit of publishing character： abide by elaborate publishing
21st Century Publishing House set a high threshold of “Elaborate Publishing” for Chinese Original Series of Color Crow. All the 18 writers of Chinese Original Series of Color Crow used to be the winners of various literary awards， and writers such as Jin Bo， Zhang Zhilu， Cao Wenxuan and Yin Jianling were Hans Christian Andersen Award nominees. Some writers are best-selling authors， some are newly-emerged talented writers， and two of them are from Taiwan. There are campus novel， initiation novel， animal novel and fairy tales in the 20 books. The editor-in-chief Gangqiang Wei and Xuejun Peng also contributed much to the fulfillment of the high standard of “Elaborate Publishing”. Zhang Zhilu’s Wan Wan has been printed for 17 times over 4 years， and The Spirit in the Attic of Tang Sulan has been printed 16 times in total.
The pursuit of publishing quality： advocate “slow writing” and “slow publishing”
It is an era of fast changes today， where there’s a complaint of people’s fickleness and impatience. When it comes to children’s publishing， the excess market operation and money worship seems to have been a serious problem. Some writers write more and faster， and some publishers publish more and faster； however， the result is that the books are of inferior quality negatively.
Chinese Original Series of Color Crow advocates “slow writing” and “slow publishing” for the healthy and prosperous development of Chinese children literature and the benefits of children readers. It has taken the authors and illustrators 6 years to finish the 20 volumes of the series， which could be acclaimed as a model of children publications.
The pursuit of publishing aesthetics： books contain excellent writing and illustrations
Illustrations are an important part of children’s books. Chinese Original Series of Color Crow has paid much attention on its graphic and layout design， for instance， the uniform color identification of “Chinese Original Series of Color Crow” and book slogan are printed on the front and back covers of each book； the paper， font size， font styles， illustrations and every other detail of book is a representation of high-level children-friendly artistry - the spines of 20 volumes have been of 20 different colors. As for the illustration of the books， “Color Crow” appointed some 80s young painters who graduated from Tsinghua University Academy of Art – It’s a brave attempt； the most modern， the most fashionable and the most “Chinese” style of artistic expression was adopted. There are descriptions about “Illustrators” on the back cover of each book as well.
The pursuit of Publications： “to be read in one sitting and remembered for a long time”.
It is not only a display of its self-confidence to have printed “a book to be read in one sitting and remembered for a long time” on the cover， but also the pursuit of Chinese Original Series of Color Crow. The ultimate aims of publishing are reading， spreading and inheriting， and the aims of children publishing are enlightening and primary educating. Children’s books are for children； 21st Century Publishing House has made the content short and interesting due to the understanding of young readers.
At last， hope Chinese “Color Crow” could fly higher and further； fly to Europe， and the whole world！
The pursuit of publishing brand： build a world class Chinese original brand
“Color Crow” takes off from Europe where it is the birthplace of children’s literature with modern significance； it takes off from Germany where it has many masters in children’s literature， such as The Brothers Grimm.
The president of 21st Century Publishing House Zhang Qiulin is a senior publisher with ideal， passion and far-sighted vision. Early 21st century， 21st Century Publishing Hose has begun to focus on children’s literature books of “German World”. In 2002， imported and published Shoes of Fire and Sandals of Wind of German writer Ursula Wolfel， Ben Liebt Anna of Peter Hartling， Germany， The Fairy Tale of a Group Mice of Willi Fahrmann， and People and Crow of Austria writer Edith Schreiber-Wicke. The world class German children’s literature was deservedly welcomed by Chinese young readers， and it was selected as the recommendatory bibliography of the national primary and secondary school libraries. In 2004， 21st Century Publishing House started to import “Color Crow Series”. In June 2007， it applied for a trademark registration； In September， 20 volumes “Color Crow Series” appeared on the market. In that series， there were Franz’s Story of Austria writer Christine Nostlinger who won Hans Christian Andersen Award and Astrid Lindgren Memorial Award， The Little Witch and The Little Wate-Sprite of German writer Otfried Preubler who won Hans Christian Andersen Award， The Tattooed Dog and Mr. Bello and the Blue Wonder of Paul Maar. Color Crow symbolized the highest level of Germany children’s literature that flew from Europe to China.
How to change the brand from “Make Foreign Things Serve China” to “A Combination of Chinese and Western Elements”， and then become “Chinese Original”？ How to turn “Germany Import” into “Chinese Original”？ 21st Century Publishing House uses “Color Crow” as the sample， gets out of a long-term development road in line with international trends and Chinese characteristics. 21st Century Publishing House has taken the initiative， building a world-leading brand for Chinese original. In 2008， it implemented brand extension and brand localization， the famous children literature writers and children illustration writers were invited to join the startup of “Color Crow Chinese Original Series”. In March 2009， the first book came out was Wan Wan by Zhang Zhilu. In 2013， all 20 volumes of Chinese Original Series of Color Crow were released， and “Color Crow” has become known ever since then. The pursuit of publishing character： abide by elaborate publishing
21st Century Publishing House set a high threshold of “Elaborate Publishing” for Chinese Original Series of Color Crow. All the 18 writers of Chinese Original Series of Color Crow used to be the winners of various literary awards， and writers such as Jin Bo， Zhang Zhilu， Cao Wenxuan and Yin Jianling were Hans Christian Andersen Award nominees. Some writers are best-selling authors， some are newly-emerged talented writers， and two of them are from Taiwan. There are campus novel， initiation novel， animal novel and fairy tales in the 20 books. The editor-in-chief Gangqiang Wei and Xuejun Peng also contributed much to the fulfillment of the high standard of “Elaborate Publishing”. Zhang Zhilu’s Wan Wan has been printed for 17 times over 4 years， and The Spirit in the Attic of Tang Sulan has been printed 16 times in total.
The pursuit of publishing quality： advocate “slow writing” and “slow publishing”
It is an era of fast changes today， where there’s a complaint of people’s fickleness and impatience. When it comes to children’s publishing， the excess market operation and money worship seems to have been a serious problem. Some writers write more and faster， and some publishers publish more and faster； however， the result is that the books are of inferior quality negatively.
Chinese Original Series of Color Crow advocates “slow writing” and “slow publishing” for the healthy and prosperous development of Chinese children literature and the benefits of children readers. It has taken the authors and illustrators 6 years to finish the 20 volumes of the series， which could be acclaimed as a model of children publications.
The pursuit of publishing aesthetics： books contain excellent writing and illustrations
Illustrations are an important part of children’s books. Chinese Original Series of Color Crow has paid much attention on its graphic and layout design， for instance， the uniform color identification of “Chinese Original Series of Color Crow” and book slogan are printed on the front and back covers of each book； the paper， font size， font styles， illustrations and every other detail of book is a representation of high-level children-friendly artistry - the spines of 20 volumes have been of 20 different colors. As for the illustration of the books， “Color Crow” appointed some 80s young painters who graduated from Tsinghua University Academy of Art – It’s a brave attempt； the most modern， the most fashionable and the most “Chinese” style of artistic expression was adopted. There are descriptions about “Illustrators” on the back cover of each book as well.
The pursuit of Publications： “to be read in one sitting and remembered for a long time”.
It is not only a display of its self-confidence to have printed “a book to be read in one sitting and remembered for a long time” on the cover， but also the pursuit of Chinese Original Series of Color Crow. The ultimate aims of publishing are reading， spreading and inheriting， and the aims of children publishing are enlightening and primary educating. Children’s books are for children； 21st Century Publishing House has made the content short and interesting due to the understanding of young readers.
At last， hope Chinese “Color Crow” could fly higher and further； fly to Europe， and the whole world！