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随着信息技术的发展,网络成为媒体传统信息的主要渠道。人们更多地从网络上获得信息,使得影视新闻媒体面临挑战。为迎合日渐娱乐化的社会环境,影视新闻媒体为吸引受众,开始娱乐化方向发展,以满足受众的新闻需求,同时还以消遣的方式获得新闻。娱乐化的新闻使得新闻报道更为新颖,可以获得良好的传播效果,使新闻以娱乐的方式传播,让受众更多地了解国家政策,获得社会正能量,社会主流价值观得以传播,对社会舆论起到正向引导作用。本论文针对新时期影视新闻娱乐化现象进行研究。
With the development of information technology, the Internet has become the main channel of media traditional information. People get more information from the Internet, making the movie and television news media face challenges. In order to cater to the increasingly entertaining social environment, the film and television news media has started to entertain the audience and started to entertain the audience in order to meet the news needs of the audience while also obtaining news through entertainment. Entertaining news makes the news report more novel, can obtain good communication effect, make the news spread by means of entertainment, let the audience know more about the national policy, get the positive energy of the society, spread the mainstream values of the society, To the positive guide. This thesis aims at the entertainment of the movie and television in the new era.