商标权作为识别商品的显著性的标志,属于“无形资产”①,具有同于知识产权的共性:它不具有物质实体,却又依托于一定的物质实体,即商品而存在,同时还具有时间性、地域性和专有性。但商标也具有不同于其他知识产权的个性。即,由于它与商品、商标所有者之间的密切联系,一旦某一商标被长期使用物化于商品之上并形成了资产之 Trademark as a symbol of the distinctiveness of the goods, belong to the “intangible assets” ①, with the same generality with intellectual property: it does not have the material entity, but also relies on a certain material entity, namely the existence of goods, but also have time Sexual, regional and exclusive. But trademarks also have different personalities from other intellectual property. That is, due to its close relationship with the goods and trademark owners, once a certain trademark has been used for a long time to materialize and form an asset