两面针这些年在大的环境下没落。“一口好牙,两面针。”这句消费者耳熟能详的广告语,如今对于多数人来说只剩回忆。2012年12月1日,马朝梅结束本届的任期。当这位59岁的女董事长退休之时,两面针给出的成绩单并不光鲜,这与马朝梅上任之初的高昂姿态及外界寄予的厚望相去甚远。两面针中报数据显示,2012年上半年,牙膏销售数据仅为0.46亿元。2011年年报数据显示,牙膏营业收入为1.047亿元.来到2003年4.4274亿元的1/4。 Two-sided needles have declined in large environments these years. “A good tooth, a double-sided needle.” This slogan familiar to consumers, for most people now only memories. On December 1, 2012, Ma Chaomei ended his term of office. When the 59-year-old female chairman retired, the transcripts given by the two-sided pin were not very bright. This was a far cry from the high attitude of Ma Chaomei at the beginning of his appointment and the hopes placed by the outside world. The double-sided pin data showed that in the first half of 2012, the toothpaste sales data was only RMB 46 million. According to the 2011 annual report, the operating income of toothpaste was 104.7 million yuan. It came to 1/4 of the 442.4 billion yuan in 2003.