论文部分内容阅读
如家酒店连锁的成功经营强有力的证明了将风险投资引入旅游业是一项具有创造性的投融资工作,而旅游业也必将成为现在和未来长期的投资热点。其目的是优化旅游投资结构,促进旅游产业与资本市场有效结合,并据此建立旅游行业风险价值管理机制,以求推动旅游行业依赖自身的资本运用和外部资金投入产出的良性循环,实现旅游产业的可持续发展。
The successful operation of the Home Inns chain is a strong proof that the introduction of venture capital into the tourism industry is a creative investment and financing project and the tourism industry will surely become a long-term investment hot spot now and in the future. Its purpose is to optimize the structure of tourism investment and promote the effective combination of tourism industry and capital market. Based on this, a risk management mechanism for tourism industry should be set up so as to promote the tourism industry to rely on its own capital utilization and the virtuous cycle of external capital input and output to realize tourism Sustainable development of the industry.