有人说彼得·尤伯罗斯拯救了现代奥运会,但实际上他1984年在洛杉矶所做的事情很简单:给奥运定个价,然后卖出去。抛开荣誉、梦想等崇高叙事不谈,如果把伦敦奥运会单纯看成一个体育明星们展示自身商业价值的舞台,那他们做的事情也很简单——给自己定个价 Some say Peter Uburos saved the modern Olympics, but in fact what he did in Los Angeles in 1984 was simple: set the price for the Olympics and sell it. Ignoring the sublime narratives of honors, dreams and the like, if the London Olympics were to be viewed simply as a stage where sports stars would demonstrate their own business value, then they would do just as well - give yourself a price