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很久以来,创新一直被认为是化工企业增长和获利的基石,同时也是其长期绩效的前提。然而,该行业部分企业的大宗产品化却削弱了一些企业和投资者对创新的信心,很多人因此看不到研发费用与最终回报之间的明确联系。本文从全新的视角审视创新数据后发现,虽然大多数化工行业的创新项目依然让企业受益匪浅,投资回报远高于资本成本,但是它们之间的成效差异也非常大。同时,本文还揭示,认真定义的创新组合战略和提高的市场洞察能力可以减轻企业和投资者对投资回报
For a long time, innovation has long been considered the cornerstone of the growth and profitability of chemical companies, but also the premise of its long-term performance. However, bulk commoditization of some companies in the industry undermines the confidence of some businesses and investors in innovation and many therefore do not see a clear link between R & D costs and the ultimate return. After examining the innovation data from a completely new perspective, I found that while most innovation projects in the chemical industry still benefit businesses and their return on investment is much higher than the cost of capital, the differences in their effectiveness are also significant. In the meantime, the article also reveals that carefully defined innovation portfolio strategies and improved market insight capabilities can reduce the return on investment of firms and investors