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一、国内市场规模和特点 近年来,法国国内彩电市场规模总的来看呈现出销售上升的势头。1987年至1991年,法国国内彩电销售的数量及金额每年平均递增8％和3.4％。去年,尽管法国的经济形势不好,但在奥运会和欧洲足球锦标赛的刺激下,彩电市场从数量上讲仍在扩大。然而,去年法国彩电的销售金额却比前年下降4.9％,这一方面是受到近年来法国彩电零售价格下跌的影响,如1992年的平均价格要比1989年下跌14.7％,另一方面,这也与2000法郎以下档次的彩电所占市场份额增大有关。
First, the size and characteristics of the domestic market In recent years, France’s domestic color TV market, the overall point of view showing a rising trend in sales. From 1987 to 1991, the quantity and amount of color TV sales in France increased by an average of 8% and 3.4% each year. Last year, although the economic situation in France was not good, the TV market was still expanding in terms of quantity under the stimulus of the Olympic Games and the European Football Championship. However, the sales volume of French color TVs last year was 4.9% lower than the previous year. This was influenced by the decline in the retail prices of French color TVs in recent years. For example, the average price in 1992 fell by 14.7% compared to 1989. On the other hand, this The number of color TV sets below 2000 francs is related to the increase in market share.