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河北省有着丰富的红色文化资源,随着时代变迁,急需不断创新红色文化的传播载体和传播手段,尤其是在新媒体路径下的有效利用和可持续发展问题。红色文化传播即需要充分调动传播者的积极性,改善单一的宣传方式,建立富有互动性、参与性的平台等;又需要树立正确的传播观,不是简单的迎合受众的口味,打造高品质的文化作品;还需要整顿过于商业化消费性质的红色宣传行为,从而树立我省红色文化的新形象。
Hebei Province is rich in red cultural resources. With the changing times, it is in urgent need of continuously innovating the carrier and means of dissemination of red culture, especially the effective utilization and sustainable development in the new media. The red cultural communication needs to fully mobilize the enthusiasm of the communicators, improve the single mode of publicity, establish an interactive and participatory platform, and so on. Also, it is necessary to establish a correct concept of communication rather than simply meeting the audience’s tastes and creating a high-quality culture Works; also need to rectify the red commercial behavior over commercial nature, so as to establish a new image of red culture in our province.