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在这样一个信息发达的时代,人们接触着来自不同媒介传来的各种信息,新闻传播影响着人们的工作、学习与生活,对人们的生活有着重要的价值与意义。新闻传播的价值是新闻生命力的决定因素。准确把握新闻的价值,是媒体尊重受众的必然选择,也是新闻传播者社会责任的体现;正确区分和看待新闻的价值,既是我们受众选择新闻的依据,也会帮助我们对传播媒体提出更高、更有利于受众的要求。然而由于新闻传播体制的改革,大众媒体日益走向市场,商业化运作正在成为我国媒体运营的基本方式,我国的新闻报道出现了一些令人担忧的倾向。例如忽视社会价值,过分追求抄做效果,新闻工作者出现腐败现象,造成新闻报道的媚俗化,煽情化,八卦化,肤浅化等倾向。
In such an era of information development, people come into contact with various kinds of information from different media. News transmission affects people’s work, study and life, and has important value and significance to people’s life. The value of news media is the determining factor of news vitality. Accurately grasping the value of news is an inevitable choice for the media to respect the audience and a manifestation of the social responsibility of news disseminators. Correctly distinguishing and treating the value of news is not only the basis for our audience to choose the news but also helps us to raise the media’s demand for higher, More conducive to the audience’s request. However, due to the reform of the news media system, the mass media is getting to the market day by day. The commercial operation is becoming the basic mode of media operation in our country. There are some worrisome tendencies in our news reports. Such as neglect of social values, excessive pursuit of copycat effects, corrupt phenomena of journalists, resulting in the tendency of kitsch, sentiment, gossip, and superficiality of news reports.