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中国保险市场的发展空间是无限量的,但众多专业保险中介机构的盈利状况却十分堪忧。本文通过对保险中介企业面临的外部困境与内部困境的实证分析,揭示了保险中介企业陷入困境的根源,指出了保险中介企业的出路所在-为保险中介企业营造良好的市场发展环境,改善保险中介企业的经营机制。
The development of China’s insurance market is unlimited, but the profitability of many professional insurance intermediaries is very worrying. Through the empirical analysis of the external predicament and internal predicament faced by the insurance intermediary enterprises, this article reveals the root causes of the insurance intermediary enterprises’ predicament, points out the outlet of the insurance intermediary enterprises - to create a good environment for the development of insurance intermediary enterprises and improve the insurance intermediary Business management mechanism.