近年来衡水湖旅游文化产业蓬勃发展,已成为河北旅游文化产业的支柱。然而衡水地方文化产品的开发极为匮乏,为了进一步发展衡水湖旅游文化产业,加大衡水地方文化产品的开发力度,本文从开发衡水地方文化产品的条件、衡水地方文化产品的品牌效应和衡水地方文化产品针对的消费人群等几个方面进行了研究。 In recent years, Hengshui Lake tourism and cultural industry to flourish, has become a pillar of tourism and cultural industries in Hebei. However, Hengshui local culture product development is extremely scarce. In order to further develop Hengshui Lake tourism culture industry and increase the development of Hengshui local culture products, this article analyzes the conditions of Hengshui local culture products, the brand effect of Hengshui local culture products and Hengshui local culture Product-targeted consumer groups and several other aspects of the study.