服装设计是一种表现文化和艺术的方式。我们知道,设计的背后是文化,文化是设计行为的无声指令。随着经济社会的发展,服装正日渐脱离实体产品的属性而成为文化衍生品,消费者早已不再简单满足于产品的质量和款式的简单设计,更多的需求表现在对设计所传递出的文化信息是否欣赏,对企业文化是否认同,而这将是决定消费者品牌态度 Costume design is a way of expressing culture and art. We know that behind the design is culture, culture is the silent instruction of design behavior. With the development of economy and society, clothing is gradually becoming a cultural derivative from the attributes of physical products. Consumers are no longer simply satisfied with the simple design of product quality and style. More demands are expressed in the design Whether the cultural information is appreciated, whether the enterprise culture is agreeable, and this will be the attitude of the consumer brand