对于教育工作者来说,一辈子与书结缘是天地义之事。但自从我步入广告教育行业之后,书籍的意义对我更非同一般,她不仅奠定了我个人事业的基础,而且催生了一个崭新的学科。1983年6月在厦门大学新组建的新闻传播系中首创了广告学专业,我从中文系现代研究领域率先步入了这片陌生的荒原。我怀着对广告教育的彷徨与憧憬,开始了艰难的跋涉。在那知识与经济都相对贫困的年代,我最重要的武器是笔和稿纸,把散见于报刊杂志中的粗浅的豆腐干式的有关广告的见解,都不厌其烦的——摘抄。此间,我上杭州、转上海、赴北京、下广州,在酷热中四处奔波,埋头于各地图书馆。有时稍有收获,便激动不已,并遍访 For educators, a lifetime bond with the book is a matter of justice. But since I stepped into the advertising education industry, the meaning of books was more extraordinary to me. She not only laid the foundation for my personal career, but also created a brand new discipline. In 1983 June in Xiamen University newly formed Department of Journalism and Communication in the first advertising professional, I am the Chinese Department of modern research into the first step in this strange wasteland. I am embarrassed and adored education advertising, began a difficult journey. In the era of relative poverty of knowledge and economy, my most important weapon was pen and manuscript paper. I took the superficial tofu-type advertisement about the advertisements scattered in newspapers and magazines. Here, I went to Hangzhou, Shanghai, went to Beijing, Guangzhou, running around in hot, immersed in libraries around. Sometimes slightly harvested, it excited, and visit