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在市场经济形势下,企业争夺市场的竞争实际上就是品牌之争。企业要想在激烈的市场竞争中获胜,其中一个很重要的因素就是企业要自觉、主动地实施名牌战略,走争创名牌之路。这是企业发展的核心。为实现这一战略目标,我认为企业应做好以下几个方面的工作, 1 企业领导重视是关键 实施名牌战略,走争创名牌之路,关键看企业领导人是否重视这项工作。如果领导不重视,不去研究如何争创名牌和更好地运用商标去开拓和占领市场,甚至连自己企业的商标的意义都不知道,这样的企业是创不出名牌的。相反,有些企业领导对企业和国内外的竞争对手及其商标等情况了如指掌,甚至成了这方面的专家,如青岛海尔等知名企业。企业领导必须克服不重视争创
In a market economy situation, the competition for enterprises to compete for the market is actually a brand competition. Enterprises in order to win the fierce market competition, one of the most important factor is that enterprises should consciously and proactively implement the brand strategy, aiming to create a brand name road. This is the core of business development. In order to achieve this strategic goal, I think enterprises should do a good job in the following aspects: 1 The importance attached by business leaders is the key to the implementation of brand strategy and the key to creating brand names. The key is whether business leaders value this work. If the leaders do not pay attention, do not study how to create brand names and better use of trademarks to open up and capture the market, even the trademark of their own business do not know the meaning of such a business is not a brand name. On the contrary, some business leaders know well about the business, domestic and foreign competitors and their trademarks, and even become experts in this field, such as Qingdao Haier and other famous enterprises. Business leaders must overcome do not attach importance to striving for innovation