西安易俗社是近代戏剧改良运动在陕西实践产物,亦是清末民初中国社会亘古未有变局下的“革命成果”(1)。剧社迥异于传统秦腔班社的艺术生产机制、管理机制等对秦腔的现代转型影响深远,而易俗社新式剧场的演出使用则对秦腔的媒介传播的影响更是举足轻重,表征秦腔传播渐次由传统神庙剧场、宗祠 Xi’an Yishe Club is a product of the practice of modern drama reform in Shaanxi and also the “revolutionary achievement” of Chinese society in the late Qing and early Republic of China (1). The drama management system is very different from the traditional art production mechanism and management mechanism of Qincun Bancai Society, which has far-reaching influence on the modern transformation of Qincun. The performance of the new theater in Ysitasi plays an important role in the media communication of Qincun, Traditional temple theater, ancestral temple