包括零售业在内的传统行业正接受着新一轮互联网浪潮的冲击,选择适合的公司战略对传统行业的公司生存与发展尤为重要,而增加公司的价值成为了公司战略的关键。本文首先阐述了传统行业的概念,并以日本庄屋为例,介绍了其独具特色的经营模式与产品,然后从项目的 NPV角度分析其公司战略,最终总结出传统行业公司战略,分别为推出新产品或服务、设置进入障碍、引入已有产品的变化与创造产品差异等。 Traditional industries, including retail, are undergoing a new round of Internet tide. Selecting a suitable corporate strategy is particularly important for the survival and development of companies in traditional industries. Increasing the value of a company becomes the key to the company’s strategy. In this paper, firstly, the concept of traditional industries is expounded. Taking Zhuangwu as an example, this paper introduces its unique business model and products, and then analyzes its corporate strategy from the perspective of NPV of the project. Finally, it summarizes the strategies of traditional industries and companies, New products or services, setting barriers to entry, introducing changes in existing products and creating product differentiation.