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一篇成功的大学校长毕业典礼演说辞,在关注演说主体要素的同时,必须强化受众意识,充分把握受众心理,使其与受众的收听、阅读欣赏心理和习惯相吻合,将受众纳入演说辞写作的全过程。本文从写作学的视角分析了受众意识在大学校长毕业典礼演说辞的具体表现,讨论了受众意识的发展对典礼演说的影响,为特定环境下公众演讲的写作积累了经验。
A successful university presider graduation ceremony speech, while paying attention to the main elements of the speech, must strengthen the audience awareness, fully grasp the audience psychology, so that it is consistent with the audience’s listening, reading and listening psychology and habits, the audience included in speech and speeches The whole process. This essay analyzes the concrete manifestation of audience awareness at the graduation ceremony of university presidents from the perspective of writing science, discusses the influence of the development of audience awareness on the ceremonial speeches, and accumulates experience for the writing of public speeches under specific circumstances.