《三国演义》中,孔明借箭的故事脍炙人口,广为流传。当年赤壁之战中,足智多谋的诸葛亮巧用草船,一夜之间借得曹军十万利箭,为火攻曹营提供了武器保证。这一谋略的成功运用,巧就巧在一个“借”字,借他人之力为己所用,这不仅在军事上可供后人借鉴,在今天激烈的商战中,仍不失为一条“锦囊妙计”。 商战离不开广告宣传。近年来,宣传媒体的广告费一涨再涨,特别是具有权威性的媒体,广告费更是高得惊人。对于企业来说,如何少花钱甚至不花钱来达到宣传企业形象的目的,这是许多 In “The Romance of the Three Kingdoms,” the story of Kong Ming’s borrowing an arrow became popular and widely circulated. In the Battle of Chibi, the resourceful Zhuge Liang cleverly used a grass boat and borrowed Cao Jun’s one hundred thousand arrows overnight to provide the weapons for Cao Ying. The successful use of this strategy is cleverly used to “borrow” the word and use the power of others to use it for its own purposes. This is not only useful for future generations in the military, but it is still a “good trick” in today’s fierce business wars. Business war can not be separated from advertising. In recent years, the advertising costs of the media have risen and risen. In particular, authoritative media, advertising fees have been astonishingly high. For businesses, how to spend less or even not to achieve the purpose of promoting corporate image, this is many