诚实守信是职业道德的核心和灵魂,是实行市场经济的道德前提。当今社会是一个崇尚品牌的时代,诚信品牌是企业最大的、最有价值的品牌,一个名牌产品,就是企业诚信品牌,诚信就是企业品牌的根基。在全球经济一体化的今天,政府、企业和个人都应增强诚实守信意识,树立信用是金的企业 Honesty and trustworthiness are the core and soul of professional ethics and the moral prerequisite for the implementation of a market economy. Today’s society is an era of advocating the brand, integrity brand is the largest enterprise, the most valuable brand, a brand-name products, is the corporate integrity brand, integrity is the foundation of corporate brand. In today’s global economic integration, the government, enterprises and individuals should strengthen their awareness of honesty and trust and establish enterprises with good credit.