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随着经济的迅猛发展,企业间的竞争也随之更加激烈。企业与企业之间的竞争已经不仅仅是其经营能力的竞争,与內部政治宣传工作也有着密切的关系,在这一背景下,企业发展对于其自身宣传工作也提出了比以往更高的要求。要想实现可持续发展,企业必须要改革政治思想內容和宣传方法,充分发挥基层员工的主观能动性,提高全体工作人员的政治思想觉悟,同时培养和建设企业思想政治宣传工作的创新人才队伍,建设符合现代文明建设的企业文化。
With the rapid economic development, competition among enterprises will also become more intense. The competition between enterprises and enterprises is not only the competition of their operational capabilities, but also has a close relationship with the internal political propaganda work. In this context, the development of enterprises also sets higher demands on their own propaganda work than ever before . In order to achieve sustainable development, enterprises must reform their political and ideological content and propaganda methods, give full play to the subjective initiative of grassroots staffs, raise the political and ideological awareness of all staff, and train and construct innovative personnel for ideological and political propaganda in enterprises. In line with the construction of modern civilization, corporate culture.