近年来,尽管业界对电视新闻究竟是以视为主,还是以听为主,存在颇多争议。但新闻画面语言是否清楚、是否能充分地反映事实,成为观众衡量新闻优劣的重要标准。本文结合新闻实践,围绕电视新闻画面语言的特点和规律,从如何发挥媒体特点优势展开论述,提出有新意的观点,对改进电视新闻报道有着积极的意义。 In recent years, there has been a lot of controversy over whether the industry regards TV news as its mainstay or whether it mainly focuses on listening to the news. However, whether the language of the news picture is clear or not can fully reflect the facts and become an important criterion for audiences to measure the pros and cons of news. Based on the characteristics and rules of the language of the news screen of news, this article combines the practice of news with the viewpoints of how to give play to the advantages of media features and puts forward new ideas. It has positive meaning to improve the news report of TV.