在纽约一条繁华的商业街上,有两家超市几乎同时开张。乔恩是其中一家超市的老板,为了和对方竞争,吸引更多的顾客,他几乎想尽了办法。比如以最优惠的条件办理会员卡;每天推出半个小时的特价营业时间,所有商品都以进价出售;努力减少库存,降低成本。出乎意料的是,无论乔恩怎么折腾,来这条街上买东西的顾客更多涌向了对面的超市。他派人悄悄调查过,那家店里的商品无论价格还是种类都没有什么竞争优势,这到底是为什么呢? In a bustling commercial street in New York, two supermarkets opened almost simultaneously. Jon was the boss of one of the supermarkets, and in a bid to compete with each other to attract more customers, he almost tried his best. For example, the best conditions for membership cards; launched half a day every day special operating hours, all goods are sold at a price; efforts to reduce inventory, reduce costs. Unexpectedly, no matter how Jon toss, customers who come to buy this street more flock to the supermarket across the street. He sent someone quietly investigated, that the goods in that store no matter what the price or type of competitive advantage, which in the end is why?