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本文探索互联网驱动市场一体化的动力、条件、路径和内在机理。市场碎片化的根本原因是过高的信息成本、交易成本和运输成本,而互联网的发展由于提高了信息效率,从而动摇了碎片化市场存在的基础,市场一体化水平急速提高。在具体论述过程中本文结合互联网发展实际,利用新制度经济学分析范式从理论逻辑上还原了互联网驱动市场一体化的过程。
This article explores the motivation, conditions, pathways and internal mechanisms of the Internet-driven market integration. The root causes of market fragmentation are excessive information costs, transaction costs and transportation costs. The development of the Internet, due to the improvement of information efficiency, has shaken the foundation for the existence of fragmented markets and the level of market integration has rapidly risen. In the process of specific discussion, this paper combines the actual development of the Internet, the use of new institutional economics analysis paradigm from the theoretical logic to restore the process of Internet-driven market integration.