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雪津啤酒成立于1986年,从2000年起,产销量以每年超10万吨的速度增长,人均创税利和吨酒税收均名列全国前茅。期间,雪津不断进行规模和品牌扩张,于2002年兼并福建三明日月星啤酒有限公司,2005年投资建成年产10万吨的雪津啤酒(南昌)有限公司,迈出了战略性的挺进全国市场的实质性一步。短短六年时间,雪津实现了从产品经营到品牌经营再到资本经营的跳跃式发展,发展势头强劲。以生产贝克啤酒等闻名的英博集团是由比利时英特布鲁公司和巴西美洲饮料公司合并而成,公司资产规模超过100亿美元。2001年,英博通过收购把赫赫有名的贝克啤酒装入囊中,发展势头迅猛。此后,其战略重点转移到中国,确定了“1／3利润来自中国”的战略目标。
Sedrin beer was founded in 1986, from 2000 onwards, production and sales to more than 100000 tons per year growth rate, per capita tax revenue and tax revenue are among the highest in the country. In the meantime, Sedrin continued its scale and brand expansion. In 2002, it merged with Fujian Sanming Sunstar Star Beer Co., Ltd. In 2005, it invested to build Sedrin Beer Co., Ltd. (Nanchang) Co., Ltd. with an annual output of 100,000 tons and took a strategic advancement A substantial step in the national market. In just six years, Sedjin achieved a leap-forward development from product management to brand management to capital management with strong momentum of development. The InBev-based group, which is famous for its production of Baker, is amalgamated by Interbrew Belgium and Brazilian American Beverage, with assets of more than 10 billion U.S. dollars. In 2001, InBev through the acquisition of the well-known Baker into the bag, the rapid development momentum. Since then, its strategic focus has shifted to China, confirming the strategic goal of “1/3 profits coming from China”.