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如火如荼的北京国际车展爆棚消息不断,但参与其中的中国车企们仍然没有等来他们希望的热闹场景。比起位置偏远的E5大众馆的观众摩肩接踵,中国车聚集的展厅也只有凭火爆的表演换来一时的关注。这显然与媒体之前“自主品牌将在车展受到空间关注”的预测大相径庭。东风风神公关推广室主任牛跟尚的结论是:“这就是品牌的力量。这种力量来自核心价值观的信奉与践行,来自品牌文化,来自对客户的敬畏!与车模、演出以及其他各种噱头无关。”
In full swing Beijing International Auto Show bursting news, but the Chinese car companies involved are still not waiting for their hilarious scene. Compared to the remote location of the E5 public hall crowds of viewers, the gathering of Chinese cars only with the hot show in exchange for temporary attention. This is obviously quite different from the media’s prediction that “own brand will be subject to space attention at the auto show”. Dongfeng Fengshen public relations promotion director Niu Geng Shang conclusion is: “This is the power of the brand, this power comes from the core values of the practice and practice, from the brand culture, from the customer awe! With car models, performances and other Gimmick has nothing to do. ”