China Further Lures Japanese Investments

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  In spite of the negative influence from the financial crisis, the Japanese companies will never give up the potential and fertile Chinese market.
  
  The Japanese enterprises, which believe that the future growing points lie outside Japan, is making commitments to further investment in China, even though they are going through recessions and restructurings in China.
  Some of them have already started to build top-class research and design offices in China. Meanwhile, a couple of Japanese service providers also stepped into Mainland China.
  Nissan Motor plans to establish a model design office in Beijing, making it the first Japanese auto company to have such an office in China. Shiro Nakamura, Chief Innovation Officer of Nissan Motor, said: “The design office is to enhance the competitive power of Nissan vehicles in China and Asia. The auto industry in China never stops growing.”
  Chip manufacturer Renesas Technologies said that it will recruit 100 design engineers in China in the next three years, increasing its total number of engineers to 500. The company will also engage 300 employees for its Beijing-based chip testing and assembly factories in the following year.
  In comparison, Renesas is expected to greatly reduce its massive business in Japan after the merger with its rival NEC Electronics in April.
  Many Japanese enterprises are also looking forward to the business increase in some other developing countries, but their biggest investment destination is still China.
  According to the data of Bank of China, Japan’s foreign direct investment decreased by 47% in 2009 but the direct investment in China only went down by 3%.
  The most intensive investments are made by the Japanese service companies, which are influenced by deflation, shrinking population and excessive influence in Japan.
  According to the Japanese media, the return to investment in Japan will be at a low point in this year.
  The largest commodity store in Japan – Isetan Mitsukoshi – declared that it is going to open its fifth store in China. Meanwhile, it closed a well-established store in Tokyo.
  The other retailers also have their actions. The bicycle retailer Asahi and home appliance retailer Laox are all going to open their first stores in China.
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