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改革开放以来,我国经济得到了快速发展,人民生活水平也有了很大提高,旅游成为了人们休闲、度假的一种生活方式。我国作为世界上旅游资源第一大国,并将在2020年成为世界上最大的目的地国家。在这种供需双向互动下,促进了我国旅游业市场的消费需求量不断增加,国民出境旅游又有很大的发展空间。在此蓬勃发展的旅游市场下,旅游市场营销是发展旅游事业的重要问题,本文在研究、分析我国旅游市场营销现状和存在的问题后,提出解决问题的对策,探究了旅游市场营销的合理发展趋势。
Since the reform and opening up, China’s economy has developed rapidly, and people’s living standards have greatly improved. Tourism has become a lifestyle for people to enjoy leisure and vacation. As the world’s largest tourism resource, China will become the world’s largest destination country by 2020. With this two-way interaction between supply and demand, the consumption demand in the tourism market in China has been continuously increasing, and the country’s outbound tourism has much room for development. In this flourishing tourism market, tourism marketing is an important issue in the development of tourism. After studying and analyzing the status quo and problems in China’s tourism marketing, this paper proposes solutions to the problems and explores the rational development of tourism marketing. trend.