我国现在已开办3,500个频道,其中每个大城市的家庭可以收看50个以上的频道。我国电视业的发展已经从节目时代发展到栏目时代并进而发展到频道时代。现今电视业的竞争是频道的竞争。频道的增多导致竞争的加剧。那么一个频道如何从众多的电视频道中脱颖而出独树一帜呢,这就不能不涉及到频道品牌的构建问题。众所周知,品牌是商品区隔的代名词,是商品品质的内涵。品牌可以提高商品的附加利润,品牌也可以培养购买的忠诚度从而保持良好的销售态势。电视频道的品牌经营主要分为品牌创立和品牌维持。 My country now operates 3,500 channels, of which more than 50 are available to families in each of the major cities. The development of China’s television industry has evolved from the program era to the column era and further to the channel era. The competition in the television industry today is channel competition. The increase in channels leads to increased competition. So how a channel stand out from the many television channels is unique, which can not but involve the brand building of the channel. As we all know, the brand is synonymous with product segmentation, is the connotation of product quality. Brand can increase the additional profits of goods, the brand can also cultivate the loyalty of the purchase so as to maintain a good sales trend. TV channel brand management is divided into brand creation and brand maintenance.