论文部分内容阅读
由网游《剑网3》IP开发而来的粤剧《决战天策府》(以下简称《决战》),在观众疯狂的叫喊中燃爆剧场。这是粤剧搭上了IP快车所获得的粉丝经济的胜利吗?或许是,毕竟大部分疯狂的观众是网游玩家。或许又不是,因为祭出IP的大旗并不能保证无往而不胜,由《盗墓笔记》IP开发的话剧《古剑奇谭》在上海巡演照样反映平平。IP开发在影视与话剧领域早已如火如荼,但在戏曲领域,还处于小心翼翼的试水阶段。由此,探讨IP粤剧《决战》制胜之因,将裨益于未
The Cantonese opera Battle of Celestial Palace (hereinafter referred to as “decisive battle”), developed by the online game “Jian Wang 3” IP, exploded the theater in the audience’s crazy yelling. This is the Cantonese opera to get on the IP Express economy fans won it? Perhaps, after all, most of the crazy audience is online gamers. Perhaps not, because the banner of offering IP does not guarantee victorious, by the “Tomb Notes” IP drama “Gu Jianqi Tan” tour in Shanghai still reflect mediocrity. IP development has long been in full swing in the field of film and television drama, but in the field of drama, it is still in a cautious stage of testing the water. Thus, to explore the IP Cantonese opera “decisive battle” victory, will benefit