意大利是世界上最早开始酿造葡萄酒的国家之一,也是目前世界上葡萄酒生产量和出口量最大的国家。因对中国市场重视不够,所以意大利葡萄酒在中国远未达到其在欧美的地位和知名度。但其丰富多样的产品组合非常适合人口众多、消费层次复杂、差异大的中国市场。相对于其他进口葡萄酒而言,意大利葡萄酒无疑是一个极具潜力的投资选择。 Italy is one of the earliest countries in the world to start wineries and the largest producer and exporter of wines in the world. Because of insufficient attention to the Chinese market, so the Italian wine in China is far from its position and popularity in Europe and the United States. However, its rich and varied product portfolio is very suitable for the Chinese market with large population, complicated consumption levels and large differences. Compared to other imported wines, Italian wines are undoubtedly a great potential investment option.