论文部分内容阅读
作为最早推出3G的中国电信,这半年在宣传方面一直表现出强劲势头。从最早邓超的189号段广告,到三位商业领袖的广告代言,再到最近邓超新的《畅游版》广告;从赞助厦门博文评选,到赞助纵贯线广州和上海的演唱会,再到积极开展校园营销,中国电信的广告从传统媒体到新媒体一直在持续不断地上演,而各种营销活动也在马不停蹄的开展中,让消费者无时无刻不被天翼所包围。
As the earliest 3G launch of China Telecom, this half a year has shown strong momentum in the promotion. From the earliest Deng Chao’s No. 189 advertisement to the three business leaders’ advertisement endorsements, to the recent Deng Chaoxin’s “Tour Version” advertisement; from sponsoring the Xiamen Bowen selection to sponsoring the performance of Guangzhou and Shanghai, Actively carry out campus marketing, China Telecom’s advertising from traditional media to new media has been staged continuously, and a variety of marketing activities are also carried out in non-stop, so that consumers are always surrounded by Tianyi.