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接下来的三年中,4亿中国消费者会来到一个更高的消费层次。2014年8月22日,美国中高端化妆品品牌Emo Laszlo(奥伦纳素)却选择进军中国内地市场,正式在中国上海久光百货开设第一家专柜,并于9月中下旬全面铺开电商渠道。对此,《东方企业家》对奥伦纳素首席执行官Charles Denton进行了专访,对奥伦纳素为何选择此时进入中国内地市场进行了探讨。东企:过去的十年是奢侈品的黄金十年,而现在对于奢侈品来说并不是一个很好的时间段。奥伦纳素为什么选择这个时间来到中国?这次进入中国内地市场之后又有哪些发展计划?Denton:作为一个有着87年历史的
Over the next three years, 400 million Chinese consumers will come to a higher level of consumption. On August 22, 2014, Emo Laszlo, a mid-to-high end cosmetics brand in the United States, chose to enter the mainland China market and officially opened its first store in Shanghai’s Jiuguang Department Store. In mid-to late September, channel. In response, Oriental Entrepreneur conducted an exclusive interview with Orenasar CEO Charles Denton to discuss why Orennale chose to enter the Chinese market at this time. East Enterprises: The past decade is the golden decade of luxury goods, and now is not a good time for luxury goods. Orenasal why choose this time to come to China? After entering the Chinese mainland market, what are the development plans? Denton: as a 87-year-old