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文化创意产业作为知识经济时代的产物,以文化为基础,以创意为核心,逐渐成为我国经济发展的支柱产业。文化创意产业打破了传统的产业概念的束缚,是对产业链中文化创意环节的提炼、分解与重组。本文通过分析传统企业价值影响因素,并结合文创企业特征,得出无形资产和文化创意人才是文化创意企业获得核心竞争力的重要来源。
As a product of the era of knowledge economy, cultural and creative industries take culture as the foundation and creativity as the core, and have gradually become the pillar industries of China’s economic development. Cultural and creative industries break the shackles of the traditional concept of industry is the refining, decomposition and reorganization of cultural and creative links in the industrial chain. By analyzing the influencing factors of the traditional enterprise value and combining the characteristics of the creative enterprise, this paper concludes that intangible assets and cultural creative talents are the important sources for the cultural creative enterprises to gain their core competitiveness.