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无论传播技术如何进步,无论传媒格局如何变化,内容总是新闻报道的根本。改进文风,根本上是要改进内容,使新闻言之有物、言之有理、言之有情,使新闻说真话、说真理、说真情。只有风清气正,才能让读者顺心顺气,从而使党报所宣传的方针政策为读者所接受;只有风清气正,才能让读者如沐春风,从而接受党报所传递的正能量;只有风清气正,才能春风化雨,使党报的舆论宣传、舆论引导转化为读者的自身需求、自觉行动。从这个意义上说,文风就是舆论引导力。党报要不断改进新闻内容,不断改进语言文字,不断改进呈现方式,从而不断改进文风,不断提高舆论引导力。
No matter how advances in communication technology, no matter how the media changes, the content is always the basis of news reports. To improve the style of writing is basically to improve the content so that the news is materialistic, reasonable in speech and speechful, so that the news can tell the truth, tell the truth and tell the truth. Only the righteous demeanors, in order to allow readers Shunxiuguang, so that the party newspaper propaganda guidelines for the reader accepted; only the righteous demeanor, in order to make the reader breezy, so as to accept the positive energy delivered by the party newspaper; Positive, in order to make the spring breeze, so that party newspaper publicity, public opinion into the reader’s own needs, conscious action. In this sense, style of writing is the guiding force of public opinion. The party newspaper must continuously improve the news content, continuously improve the language and writing, and constantly improve the presentation methods so as to continuously improve the style of writing and continuously improve the guidance of public opinion.