文化营销作为一种新型的营销方式,具有极强的开放性,能够不断地吸收新的文化内容而呈现出旺盛的生命力。企业在实施文化营销过程中存在着文化营销理念上的误区和实施上的误区,企业应采取提高营销主体的文化素质、注重营销策略的灵活运用、提升营销人员的服务水平等措施加以解决。 As a new type of marketing, cultural marketing is highly open, able to continuously absorb new cultural contents and show strong vitality. Enterprises in the process of implementing cultural marketing there are cultural misunderstandings on the concept of marketing and implementation errors, enterprises should take to improve the cultural quality of the main marketing, marketing strategy to pay attention to the flexible use of marketing services to enhance the level of service to be resolved.