一、方向是否正确决定产品的定位和成长作为区域高端特色消费产品来说,其营销推广的方向将最终决定它自身后期的市场定位,而方向的正确与否以及持续性,将决定产品最终的生命力,由于其较为特殊的区域特色和较高的市场定位,使得很多区域产品在上市之初,都在造势方面做得有声有色。在这方面,宁夏红枸杞酒充分挖掘了自身的潜力。在初期,通过经销商网络的特殊渠道,采取了目标消费群的口碑宣传,然后深入传统销售网络进行深层次的推广,最终在潜移默化中形成了一定品牌的核心价值。并且也带动了整个宁夏地区枸杞行业的快速发展。几年前,随着宁夏 First, the direction is correct Whether the product positioning and growth As the regional high-end specialty consumer products, the marketing direction will ultimately determine its own market positioning later, and the correct direction and continuity, will determine the final product Vitality, due to its more special regional characteristics and higher market positioning, making a lot of regional products at the beginning of the listing, have done a great job in the momentum. In this regard, Ningxia red wolfberry wine fully tapped its own potential. In the initial stage, through the special channel of the dealer network, it adopted the word-of-mouth propaganda of the target consumer group, and then went deep into the traditional sales network for further promotion. Eventually, it formed the core value of a certain brand in a subtle way. And also led to the rapid development of the wolfberry industry throughout Ningxia. A few years ago, with Ningxia