一则电视广告艺术水平的高低、画面的创意固然重要,但是配音在其中的作用绝不可忽视。许多优秀的电视广告之所以给人们留下深刻的印象,很大成分上取决于那些准确到位、优美动听的配音效果。但是在我们日常接触的大量电视广告里,常常出现一些不和谐的声音,甚至声画合一这一电视节目制作的要求都做不到,大大影响了传播效果。这 A television commercial art level, the screen of creative is important, but the role of voiceovers in which must not be ignored. The reason why many excellent TV commercials impress people greatly depends largely on the accurate and beautiful sound effects. However, in many television advertisements we come into contact with everyday, there often appear discordant voices. Even sound and picture requirements, which are one of the major television programs, can not be achieved. This has greatly affected the dissemination effect. This