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中国传媒产业的盘子到底有多大?答案各异。有说1000亿,也有说1800亿。清华大学新闻与传播学院崔保国教授主编的“传媒产业蓝皮书”《从2004-2005年:中国传媒产业发展报告》给出了一个新的答案:3000亿!尽管这一数据也未必精确,但却是在一整套科学的统计方法和分类标准基础上得出的最新研究成果。传媒业由事业转为产业,统计数据的建立健全是一项亟待着手去做的事情。我们期待着更科学的统计方法,更准确的统计数据。
How big is the plate of China’s media industry? The answers are different. There are 100 billion said, but also that 180 billion. Tsinghua University School of Journalism and Communication, Professor Cui Bao Guo editor of the “Blue Book of the media industry,” “from 2004-2005: China Media Industry Development Report” gives a new answer: 300 billion! Although this data may not be accurate, but It is based on a set of scientific statistical methods and classification criteria based on the latest research results. The media industry is transformed from a career to an industry. The establishment and improvement of statistical data is an urgent task to be done. We look forward to more scientific statistical methods, more accurate statistics.