随着“互联网+”上升为国家战略,中央和地方“互联网+”相关支持政策不断出台,传统行业与互联网的融合显著加快,无论是对个体、组织机构还是整个社会,网络作为活动空间和信息空间的作用与价值都在不断凸显。一方面,互联网渗透了人们社会生活的各个领域,新业态与新技术催生了人们新的表达途径与新的表达诉求,网络上的用户生成内容迅速增加,生成形式更为多样,客观上为网络舆情研究提供了丰富的素材和广阔的空间。另一 With the advent of “Internet +” as a national strategy, the support policies of the central and local governments “Internet +” have been promulgated and the integration of the traditional industries and the Internet has accelerated markedly. No matter for individuals, organizations or society as a whole, The role and value of activity space and information space are constantly highlighted. On the one hand, the Internet has infiltrated all areas of people’s social life. New formats and new technologies have given rise to new expressive ways and new expressions of users. The content generated by users on the network has rapidly increased and the forms of generation have become more diverse. Public opinion research provides a wealth of material and a vast space. another