论文部分内容阅读
综观国内外商品市场,我们可以发现许多新产品一鸣惊人的成功例子。美国梅里塔斯工业有限公司推出的会讲话的洋娃娃“米歇尔”风靡整个香港市场,并成为1991年世界玩具市场上最受喜爱的宠物。日本“松下”、“三洋”两家公司先后推出的可散发香味的家用电器、在国际市场上一举成为消费者争先购买、趋之若鹜的热门货。牡丹江市童装厂生产的多功能十二生肖系列童装。91年春节前投入市场一万套,马上被抢购一空。乍一看
Looking at the domestic and foreign commodity markets, we can find many successful examples of new products. The talking doll “Michel” launched by Merritas Industrial Co., Ltd. of the United States has swept the entire Hong Kong market and became the most favorite pet in the world toy market in 1991. Japan’s “Matsushita” and “Sanyo” companies have launched fragrance-emitting household appliances that have been launched in the international market and become the hot items that consumers rush to purchase. Mudanjiang City children’s wear factory production of multi-functional 12 Chinese zodiac series children’s clothing. Before the Spring Festival in 1991, 10,000 sets were put on the market and immediately sold out. At first glance