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2006年发生的肖琼博客事件引起了人们的关注。本文以该事件为例,探讨其与传播学传统议程设置理论的出入之处,并进一步指出在博客出现并日趋普及的新传播模式和环境下,传统议程设置理论需要做出的补充和修正。
Xiao Qiong blog incident occurred in 2006 caused the concern. Taking the incident as an example, this paper explores the differences between the traditional agenda setting theory and the traditional communication setting theory, and further points out that the traditional agenda setting theory needs to be supplemented and revised in the new spreading mode and environment where blogging is becoming more and more popular.