近年来,我国旅游业作为一门新兴的产业,取得了突飞猛进的发展。本文从旅游文化学的角度,论述了旅游和文化的关系,以及旅游对传统文化的影响,并指出由旅游引起的文化交流创造出一种新的文化态势——旅游文化,剖析了湖北省旅游业存在的主要问题,同时提出了湖北省发展旅游文化的主要对策。 In recent years, China’s tourism industry as an emerging industry has achieved rapid development. This paper discusses the relationship between tourism and culture and the impact of tourism on traditional culture from the point of view of tourism culture, and points out that the cultural exchange caused by tourism creates a new cultural trend - tourism culture, and analyzes the tourism in Hubei Province The main problems existing in the industry are also pointed out. At the same time, the main countermeasures for developing tourism culture in Hubei Province are put forward.