随着现代市场的变化,越来越多的平面广告融入到人们的日常生活当中。在人们审美观念革新的背景下,平面广告图形的设计要具有创意,同时还要具备内在的含义,利用创新思维设计出符合现代市场需求的图形作品。本文主要针对现代平面广告设计中的图形创意思维进行分析,希望能够促进现代平面广告行业的创新和发展。 As the modern market changes, more and more print ads are integrated into people’s daily life. In the context of the people’s aesthetic concept innovation, the design of graphic advertisement should be creative, meanwhile, it should possess intrinsic meanings and use innovative thinking to design graphic works that meet the needs of the modern market. This article mainly analyzes the graphic creative thinking in the design of modern print ads, hoping to promote the innovation and development of the modern print ads industry.