改革开放以来,我国的实体经济得到迅猛发展,相应的市场对于广告业的需求也日益增大,因此,加快中职广告设计专业应用型人才已经是迫在眉睫。要通过中职广告设计培养出符合市场需求、具有实际应用能力与创新能力的人才,在课程建设上必须针对岗位职业能力要求,从目标、方法、内容、评价等方面进行改革。本文首先阐述中职广告设计课程现状考察并对其存在的问题进行探析,针对性的提出中职广告设计专业课程建设的思路和创新办法,并规划具体的实施举措,以期为教学工作提供参考。 Since the reform and opening up, China’s real economy has been developing rapidly, and the corresponding market is also in increasing demand for the advertising industry. Therefore, it is imminent to speed up the employment of advertising professionals in vocational education. It is necessary to design and cultivate talents that meet the needs of the market and have practical application ability and innovative ability through the design of secondary vocational education. In terms of the curriculum construction, we must reform the objectives, methods, contents, and evaluations according to the job requirements of the post. This article first describes the status quo of mid-career advertising design courses and probes into its existing problems. It puts forward the ideas and innovations of mid-career advertising design courses and plans specific implementation measures in order to provide reference for teaching work.