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当今,绝大部分公司抢占互联网虚拟世界的空间建立自己的品牌形象。通过互联网进行产品宣传,并且网上商品买卖已经成为大众喜爱的购物方式。互联网媒体广告也随之蓬勃发展。在互联网广告中,banner最能传达页面中的重要信息和商品促销信息。而且banner的设计品质优秀,那么整个网页的品质感和档次也有明显提升。因此banner设计显示出越来越重要的作用,那么对banner设计的研究也是必要的。如何通过banner去做好广告宣传,如何提高banner的设计水平已成为设计师思考的问题。文章着重从配色角度对banner设计的美学及表意进行深入的分析,由此可以更理性地掌握banner设计的奥妙之处。
Today, the vast majority of companies seize the space of the Internet virtual world to establish their own brand image. Through the Internet for product promotion, and the sale of online goods has become the favorite shopping. Internet media ads are also booming. In internet advertising, banner best conveys the important information and product promotion information in the page. And banner design excellent quality, then the quality of the entire web page and grade also significantly improved. Therefore, banner design shows an increasingly important role, then the banner design of the study is also necessary. How to do a good job of advertising through the banner, how to improve the banner design has become a designer’s thinking. The article focuses on the color design from the perspective of aesthetics and ideographic banner in-depth analysis, which can be more rational grasp the subtleties of banner design.