品牌授权,是指品牌拥有者利用自身的品牌优势,允许被授权者使用品牌,在一定的时间和地理范围内,生产销售某类产品或提供某种服务,并向品牌拥有者支付授权费用的经营方式。品牌授权起源于欧美,目前在美国,各种品牌授权的产品已占零售市场的三分之一,而且是增长最为迅速的一股销售力量。在新加坡,大力发展品牌 Brand authorization refers to the brand owner using his own brand advantage, allowing the licensee to use the brand, in a certain time and geographical range, production and sales of certain products or provide some services, and to license the brand owner Mode of operation. Brand licensing originated in Europe and the United States, currently in the United States, a variety of brands authorized products account for one-third of the retail market, but also the most rapidly growing sales force. In Singapore, vigorously develop the brand